Alejandro Perez

Alejandro is a strategic leader with broad knowledge in the sales excellence and leadership development space. We hired him in a consulting capacity to lead the design and execution of an end-to-end sales excellence academy at 3M. His knowledge and recommendations helped the company improve sales results.

Throughout the years we have worked with Alejandro and his team in LATAM. We always count on him to help us in the assessment and development of our leadership capabilities. We have hired him on several occasions; he is very professional and very knowledgeable of the leadership development field.

I have known Alejandro and his professional work building and implementing sales excellence learning programs and also leadership development programs in two different organizations that I've worked for. We have called him on several occasions to help us as an external expert and consultant to solve performance gaps. I have seen his work generate tangible performance and sales results in two different organizations impacting leaders and also sales organizations. I recognize his analytical skills, his capacity to read his client's real business problems, and unstated needs. His work is always specific and customized to address each company's reality and industry-specific challenges.

A year ago we received a sales training course taught by Alejandro. In my 25+ years of experience in the high-tech industry, responsible for sales and leading sales teams this was the best training I've received, in one word, Spectacular!

The sales effectiveness model designed by Alejandro for Tigo and Millicom Int. in Latin America was the adopted sales methodology worldwide. This work led and developed by Alejandro involved a deep dive into the business, competency modeling, and designing an end-to-end sales methodology. During this project Alejandro revealed notable competencies like service, flexibility, and excellent communication skills; additionally, enormous compromise as he personally appropriated the project starting from the strategic definition with C-suite executives all the way to facilitating and delivering face to face training sessions. Without a doubt I would work again with Alejandro, he is extremely ethical, intelligent, and always delivers.

We hired Alejandro to build and implement our sales academy. We started developing a sales effectiveness and sales leadership competency model. After measuring performance gaps, Alejandro designed end-to-end learning roadmaps for all our sales organization in seven different business segments. The sales and sales leadership methodology Alejandro designed has become the company culture standard. It is the way we do business and how we build sustainable win-win business relations with our customers. The results of this program have been very positive as we have seen clear changes in behavior and we have been able to uncover new business opportunities in our client organizations. Alejandro is very knowledgeable in the sales effectiveness space, he is extremely professional, thinks systemically, and has a great capacity to articulate his client's expectations in order to design and deliver sustainable performance learning programs.

Thanks to Alejandro and his team we were able to consolidate our sales effectiveness model and also build a sales leadership program focused on developing leadership character (ethics and equity). He was able to build a program with innovative tools that delivered high impact strengthening our sales organization and teams.

Alejandro is a great leader and professional with relevant experience in the consulting field. Alejandro understands the complex and diverse challenges that companies experience in today's business environment translating it into integral training and consulting solutions that help organizations improve their performance. He has extensive knowledge of sales management and the specific needs of these areas providing solutions that support the commercial and business strategy. He is a great human being with solid values.

We engaged Alejandro and his team for several workforce transformation initiatives, including the design and rollout of a leadership academy for over 600 leaders and a customer service culture transformation program that impacted 350 employees. Additionally, Alejandro facilitated our strategic planning sessions for three consecutive years (2013–2015).

One of the most impactful outcomes of our collaboration was a comprehensive leadership transformation initiative, which originated from our strategic planning work. Alejandro guided us in building an end-to-end program that began with the development of a leadership competency model, followed by an assessment of leadership gaps, and the design of targeted learning journeys for three distinct leadership tiers: frontline leaders, middle managers, and executives.

The 18-month initiative was not only rich in content but emphasized real-world application, behavioral transfer, and rigorous measurement and evaluation. The results were transformational—evident in significantly improved employee engagement, enhanced individual performance, and higher scores in our organizational culture assessments.

I highly recommend Alejandro to any organization seeking a strategic, results-driven partner for leadership development, organizational transformation, or performance consulting.

In 2019 and 2020, we engaged Alejandro to lead a leadership development initiative for 100 of our leaders. He effectively connected our organizational goals to key leadership and job-related behaviors, which became the foundation for a leadership academy focused on building critical skills.

What set Alejandro's approach apart was his emphasis on practical application—ensuring that learning translated into action through a well-designed transfer and measurement strategy. This initiative became a cornerstone of our learning and development efforts during that period. I would highly recommend Alejandro and his team to any organization seeking to develop well-rounded, high-impact leaders.

I had the pleasure of collaborating with Alejandro Pérez for nearly three years while he served as Partnerships Manager at Udemy. From day one, Alejandro proved to be far more than just a business contact, he became a trusted strategic partner who played a pivotal role in strengthening our market presence and driving sustainable growth.

Alejandro brought a unique blend of commercial acumen, mentorship, and genuine care for our success. His hands-on guidance, thoughtful feedback, and deep industry insight helped us sharpen our strategy and execution, ultimately positioning us as one of Udemy Business's standout partners in LATAM.

What stood out most was his clear communication, ability to navigate between big-picture strategy and day-to-day challenges, and unwavering commitment to our shared goals. Working alongside Alejandro was an invaluable experience, and the lessons learned from this partnership continue to guide us today.

I had the privilege of working with Alejandro Pérez for nearly 4 years during his time as Partnerships Manager at Udemy. And it wasn't just a business relationship. Alejandro was a true strategic partner to Raleduc, playing a key role in our commercial and sales growth.

More than a partner manager, Alejandro acted as a mentor and coach, someone who shared hands-on experience, commercial insight, and active listening that helped us evolve as an organization. His support was essential in helping Raleduc establish itself as the leading Udemy Business partner in Brazil.

His clarity in communication, ability to balance strategic and operational priorities, and long-term commitment made all the difference. It was a pleasure to build this journey with him and I carry valuable lessons from this partnership.

I had the pleasure of working closely with Alejandro Pérez while he led Channel/Partner Distribution at Udemy across Latin America. As our primary point of contact, Alejandro was instrumental in helping us scale consistently as a Udemy distributor in the region. His passion for partner-led business development shows in the way he combines clear strategy with disciplined execution: proactive account planning, practical guidance on portfolio positioning, and rigorous follow-through.

Alejandro brings a true partnership mindset—he listens, challenges assumptions, and then offers concrete, data-informed recommendations that move the needle. He navigates complex, matrixed environments with ease, aligning product, marketing, operations, and legal to unblock issues quickly. His responsiveness and cadence of check-ins created momentum for our team, and his enablement support (from launch plans to co-marketing ideas) directly contributed to sustained growth.

Above all, Alejandro operates with integrity, accountability, and genuine care for partner success. I recommend him wholeheartedly for any channel/alliances or business development leadership role. I would work with him again without hesitation.

Alejandro's experience managing partners and profound understanding of the Latin America region have been pivotal in Udemy's thriving partner network growth in LATAM. Alejandro is not only a true professional but also a personable individual, making working with him a pleasure. His valuable contributions make him a true asset to any team.

Alejandro is one of the most competent professionals I have ever worked with. Alejandro has an enormous knowledge of the Latam market, knowing the specificities of each country, allowing long term relationship of based on trust with customers and partners. I admire the way Alejandro conducts conversations and relationships (inside and outside the organization).

Alejandro played a key role in building Udemy's partnership strategy and partner network across LATAM. He was instrumental in turning the program into a scalable and successful model, setting a strong example that was later referenced at a global level within Udemy.

Working with Alejandro was one of the best experiences in understanding the B2B world from a commercial and value-driven perspective. His ability to put himself in his clients' shoes — our clients' shoes — and the valuable insight we received from WL were incredible. The company and the sales team benefited enormously from these modules and this knowledge.

A few years ago we worked with Alejandro on a wonderful process with the RSA sales team, where I led the Talent area. His expertise and methodology were key to carrying out a diagnostic and training process with a group of sales professionals. I recommend Alejandro to help take your teams to the next level.

I have known Alejandro for 30 years because of my long business relationship with his father, and then working together at Wilson Learning Corporation. He has extensive knowledge and experience of how the business operates and understands what it takes to achieve business results. He has a strong balance of analytical and systems thinking skills with high versatility communication skills and great empathy for others. Alejandro is very clear about his core values and beliefs about improving performance through people, starting with the belief that to transform organizations you must first transform the individual. Two of the things I am most impressed with…

As clients of Wilson Learning, in the process we carried out with our sales force leaders, we saw clarity, method, and a great deal of closeness. Thank you very much, Alejandro, for your support.

Excellent ability to interpret and understand the client's needs.

We had the great opportunity to learn the Wilson Learning Counselor Salesperson methodology through Alejandro Pérez's team, which allowed our sales force to adapt to each of our clients' social styles, find the right financial solutions from our portfolio to support them in achieving their goals, and maintain a long-term business relationship. This methodology can be applied to any scenario and area of our lives, all of it…

I had the opportunity to work with Alejandro when I was head of training at Corona. On this project he helped train Corona's sales team in Colombia on commercial competencies, where thanks to the tools provided throughout all the training sessions, the sales team had the opportunity to learn how to overcome the barriers faced in a sales process — such as the barriers of No Trust, No Need, No Help, and Dissatisfaction — while also enjoying and learning how to be versatile in client relationships. Thank you, Alejandro, for all the knowledge.

I had the opportunity to take part in a Strategic Alignment training program for Covidien's Executive Team, and I highly recommend the quality of Alejandro's work, his ability to facilitate the session, and his leadership in inviting the Executive Team to reflect and build on those reflections. Excellent organization by Wilson Learning, its facilitation methodology, and its leadership team.

I have had the opportunity and privilege to work with Alejandro on a variety of projects. I have always been impressed with how he thinks, attacks problems and clarifies opportunities to his associates and customers. I have witnessed his ability to both understand and clarify for his clients their systematic issues. He is good getting at root cause and providing options that they can focus on. I believe his competencies center on analytics, extensive experience and knowledge of how businesses operate, discernment, systemic thinking, innovative ideation, and attention to detail. His qualities include high integrity, an open mindset, strong social versatility, a ment…

Working with Alejandro changed the way we think about the entire sales process! It was very rewarding and instructive! Highly recommended.

Alejandro is an excellent professional, results-driven, and a great team leader. He is passionate about achieving growth for his clients.

With Alejandro, we built and implemented the sales academy for Colcerámica, starting from a diagnostic of commercial and sales leadership competencies, and using that input to design specific learning paths for the different levels of the sales organization. The model we implemented is now the standard for our sales culture and the way we relate to clients. The results have been very positive, generating clear changes across different business segments. I want to highlight Alejandro's broad knowledge of the commercial world, professionalism, systemic thinking, and…

Sales are an art, and it was wonderful for our teams to discover this alongside Alejandro. A spectacular session and workshop.

The sales model built for Tigo Colombia Móvil's direct sales force became the model adopted worldwide by the Organization. This work, led by Alejandro, involved field coaching, competency identification, research, and the development of a custom model for the Organization. During this project, Alejandro demonstrated notable competencies such as flexibility, service orientation, and excellent communication, along with an enormous commitment as he personally took ownership of the project — from the strategic definition all the way through delivering the training itself. I would work with Alejandro again without hesitation…

For several years now we have worked with Alejandro Perez and his Wilson Learning team, building the skills of our management team. Thank you, Alejandro, for your professionalism and the excellent quality of the processes you have led with us.

Alejandro is a strategic leader with broad knowledge of commercial areas and leadership competencies. I had the opportunity to work with him, and his knowledge in these areas contributed to the company achieving better sales results.

We worked with Alejandro on a workshop for the Bank's employees that allowed them to reflect on how we can all take charge of our own lives — really great!

Thanks to Alejandro and his team, we were able to consolidate our sales model, as well as structure a Commercial Leadership model based on ethics and equity, using innovative, high-impact tools to strengthen our sales team and enhance their commercial performance.

Alejandro, warm regards. I wanted to take this opportunity to thank you for all the knowledge you shared. Your enthusiasm and dedication were key to achieving our goals. Thank you. Excellent work!!

Great ability to structure high-impact training and development processes — proactive, analytical, and a skilled negotiator. He achieves strategies tailored to his clients' needs.

The support of Alejandro and his team was essential in strengthening our Relationship Selling model for Porvenir SA's sales force. His extensive experience and knowledge of sales techniques and commercial skill development allowed us to reinforce our model and deliver high-value tools to our sales teams.

I know Alejandro and his professional work in designing, developing, and executing Sales Academies and Leadership Academies. For Avianca and Colsubsidio — two major companies where I had the opportunity to hire his consulting services — the results were reflected in effective sales revenue, as well as in the effective management of teams through transformative leadership. I recognize his strong ability to analyze and understand the needs of each industry in order to deliver professional, tailored solutions.